People don’t just remember a brand by how it looks: they also remember how it makes them FEEL.
This is where design psychology comes into play.
Any old designer can throw some shapes together and make you a logo. They may use relevant visuals and some nice colours… it probably looks aesthetically pleasing… maybe you go for them because they’re dirt cheap and you "just need something to get you started for now…" with a plan to invest more later, once you’re earning more money… sound familiar?
But honey, if that designer hasn’t truly got to know YOU and your business, or considered how you want your target clients to FEEL when they see your branding, then they are doing you a disservice. And you are doing your business a disservice by hiring them.
This is why I place so much importance on getting to know YOU when we start working together. I will come to know, love and understand your brand almost as much as you do.
It’s your baby. I’m the baby’s over-enthusiastic, deeply-loving fun auntie.
You get what you pay for, baby.
Ready to invest in your business with some truly epic branding that gives you the good tingles?
